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The margarine market expanded despite the recession
According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both ratios indicate a moderate growth from the same period in 2009. The overall margarine category expanded by 3 percent in the first quarter; especially private labels and baking margarines soared.
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