VisitBalaton365 would also help make Lake Balaton tourism more attractive by supporting entrepreneurs.

Managing director Péter Princzinger said that several research programs have been launched in order to establish the programs.

One ​​of these measures how much the Balaton region contributes to the country’s GDP.

The task of a further study is to develop a composite indicator that characterizes on a scale of one to one hundred how good it is to live, work, do business at Lake Balaton, and how good it is to vacation and relax there.

This research will be carried out every year in the future to get an idea of ​​the trends.

A survey of the digital preparedness of Lake Balaton tourism service providers is also underway.

According to Péter Princzinger, this will provide guidance for the tourism industry How can this organization help entrepreneurs in Lake Balaton with their online presence and marketing? They are also working on a guest evaluation methodology, he added.

According to the CEO, this year’s program of VisitBalaton365 includes the creation of a digital destination management system.

– he explained.

The implementation of the Balaton tourist discount card is on the agenda within the framework of an EU project, which will be based on a loyalty program and points collection, the points will be redeemable for commercial discounts and additional services.

As an additional element, they want to develop a system that would involve the local population in the tourism service.

According to Péter Princzinger, the so-called local guides – local faces – could do a lot to increase the guests’ sense of comfort. They are the ones who guide and assist the guests arriving there, possibly undertake guided tours, and can promote the region with their posts.

The executive reported that the tourism organization has taken steps to establish a new community wine brand.

This will be made in small batches and will only be available at participating wineries and quality partner restaurants.