The sales volume of Valentine's Day candies is rivaling with the sales of the Easter period

According to the datas of the GfK Hungária Household Panel, the Valentine's Day brings about 4 percent of the annual sales volume for the candy manufacturers. This proportion is similar to the ratio, shown around Easter. The major part of the quantity, purchased by the households are manufacturer branded products.

The chocolate market participants, as well as retail chains are preparing for Valentine's Day in advance. They are trying to attract more customers with unique packagings, additional gifts, spectacular product placements. Their seasonal products and actions are not only organized via newspapers of the discount chains, but at social media surfaces as well.