Unilever the third valuable brand in Europe

By: trademagazin Date: 2007. 09. 19. 00:00

Finnish phone maker Nokia is Europe's most valuable brand is Nokia, which the study estimates is worth EUR 32.332 billion.According to the brand value study by the European Brand Institute, Nokia
overtakes Euro-giants like LVMH (EUR 29.831 billion), Unilever (EUR 25.136
billion), Telefonica (EUR 23.858 billion), Vodafone (EUR 22.550 billion),
Mercedes-Benz (EUR 20.483 billion), Deutsche Telekom (EUR 18.269 billion), BMW
(EUR 17.298 billion), France Telecom (EUR 17.068 billion) and inBEV (EUR 16.873
billion).
In July Business Week released the list of the most valuable brands, rating
Nokia the 5th. Coca-Cola, Microsoft, general Electric and IBM topped the list.

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