A campaign to encourage the consumption of Trappist cheese has been launched

By: Trademagazin Date: 2025. 05. 27. 12:15

The Ministry of Agriculture (MA) and the Agricultural Marketing Center (AMC) have also joined the Milk Product Council’s campaign to encourage milk and cheese consumption, which this year focuses on domestically produced Trappist cheese, they announced at an event in Budapest on Tuesday to discuss the details of the campaign.

Tamás Tarpataki, Deputy State Secretary responsible for the agricultural market at the Ministry of Agriculture, said that agriculture, including animal husbandry, has faced numerous difficulties in recent times. At the same time, a well-organized dairy sector is more resilient to challenges, which is helped by, among other things, the genetic and production background, the organization of breeding, and government subsidies.

The Ministry of Agriculture will continue to provide all direct, financial and professional development support. Farmers are open to developments, and they can fully utilize the available development resources

– he indicated.

The Deputy Secretary of State also mentioned that it is not yet clear what the exact conditions of the common EU agricultural policy after 2027 will be, but the Ministry of Agriculture will continue to do everything possible to ensure that agriculture, including animal husbandry and food processing, functions well.

Péter Ondré, CEO of AMC, explained: Almost 2 billion liters of milk are produced in Hungary, and domestic consumption per capita is nearly 200 liters, and the goal is to at least maintain this level. This year’s campaign is not only about milk, but also about the consumption of foods made from it.

The focus of the campaign, which will last until July, is Trappist cheese; I would like to draw the attention of consumers to look for foods made by the domestic dairy industry, including domestically produced Trappist cheese, he said.

Attila Koller, co-chair of the Milk Products Council, highlighted that due to the foot-and-mouth disease, non-EU countries have closed their borders to Hungarian dairy products one after another, which has led to significant stockpiles in the sector. This is why this year’s campaign is particularly important, aiming to stimulate the consumption of Hungarian-made dairy products in this situation.