Tork won Business Superbrands award this year again

This year, the 16-member independent jury of Business Superbrands has gathered for the sixth time to decide which brands can bear the Business Superbrands trademark on the basis of Dun & Bradstreet’s database, as well on the basis of the help of professional chambers and associations. The Tork brand, which received the award each year has been recognized by the jury again this year.

The Superbrands puts greater emphasis than ever to reach consumers, so the assessment of the committee in 2013 was complemented by the GfK Market Research Institute’s online consumers' brand awareness and preference research. The recognition sets the direction for the domestic brands aspiring for development and shows an example of successful brand building. The jury consist of the recognized experts of the industry. The designation is based solely on professional aspects.

The Tork is the determining participant of the domestic institutional hygiene market since 1992. Tork’s hygiene systems offer a reliable solution for users of washroom hygiene, institutional hygiene, catering and kitchen sanitation, health care and industry. The Tork is the global brand of the Swedish SCA Hygiene Products, serving its partners in 90 countries around the world.