In the UK Tesco partners with The Guardian’s gourmet app

Tesco is launching the new “Feast” app from The Guardian with Tesco Finest products, bringing a modern approach to culinary culture. The partnership will be supported by a six-month integrated campaign created in partnership with EssenceMediacom, which will put Tesco’s Finest offer at the centre of the app. The Guardian reaches around seven million food lovers and gourmets every month.

This article is available for reading in Trade magazin 2024/10