Tesco relaunches Clubcard loyalty scheme

Tesco has announced it will invest GBP 150 million (EUR 167 million) in the relaunch of its Clubcard loyalty scheme in the UK. It will be the biggest change to its loyalty scheme since it was launched in 1995.

The investment is expected to attract at least 1 million more customers to the supermarket chain. Until now customers could spend their Clubcard vouchers at face value across the store and on-line or increase the value by up to four times by trading them for a range of deals with Tesco Clubcard partners from restaurants and theme parks to Airmiles and driving lessons. But now, for the first time, Tesco Clubcard holders will be able to double the value of their vouchers   against a wide range of popular products in Tesco stores and online.