Tesco put a stop to prices and discounted the sum of the VAT

Tesco expects price-value ratio to be of crucial importance in consumers’ purchase decisions in 2012. In Hungary the level of VAT increased to 27 percent as of 1 January 2012, and Tesco decided to offset this price increase by offering a 27-percent discount from the prices of nearly 600 products in January. What is more, the retail chain’s ‘We put a stop prices’ campaign revives from 1 March, this time with more than 1,000 products.

This programme started last November and proved to be so successful that Tesco decided to continue with it, involving more products and supporting it with spectacular in-store tools. For both campaigns Tesco selected goods that are necessary for shoppers in their everyday lives: bakery, dairy and meat products, pastas, mineral waters and soft drinks. Listening to customer feedback, in January Tesco decided to include even more FMCG products in the campaign. (x)