Tesco competes with discounters via its Jack’s products

Tesco has started selling Jack’s branded products in its supermarkets for the first time, trying to compete with discounters Aldi and Lidl.

Tesco has worked with its suppliers to produce 1,800 Jack’s-branded entry-level products. Selected Jack’s items will be stocked in 850 Tesco stores from 27 May. Products include apple juice, orange juice, mineral water, diet lemonade and salt & vinegar sticks.