Tesco enters the e-book market

By: trademagazin Date: 2012. 09. 05. 11:10

Tesco purchased an e-book distribution company in Great Britain for 7.2 million USD. With this step the company has entered the e-book market. The Mobcast has a catalog of 130 thousand books.

With the purchase, the company aims to have its own digital bookstore, which includes the storage of books in cloud for the users. Tesco is the largest book distributor in the UK on the traditional books market. The Mobcast entered the market in 2007, and offers books for all main platforms. (Index)

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