Tesco nets discarded plastic from coastal areas for fresh fish packaging
Tesco’s fresh salmon, haddock, cod and sea bass lines will be sold for the first time in trays that contain at least 30% recycled coastal plastic collected from beaches, coastlines and coastal communities around the Mediterranean Sea.
The move, in partnership with the non-profit organization Keep Sea Blue, will potentially prevent around 500 metric tons of plastic waste from entering the oceans and reduce the amount of “virgin plastic” required in the packaging, the UK retailer shares.
The plastic waste consisting of PP, PET, PE, and other types of plastic, is collected from at-risk coastal areas such as beaches and coastal communities within 10 km of the sea.
Collection and processing are undertaken with transparency and traceability and certified by Keep Sea Blue, which works with Tesco from collection to reuse in new packaging, through its customized blockchain platform powered by Oracle Blockchain technology.
Related news
Tesco installs anti-theft smoke machines at high-risk stores
Tesco has introduced smoke machines in some of its stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >Tesco launches marketplace to become one-stop shop online
Tesco has launched an online marketplace allowing customers the ability…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >