Tesco nets discarded plastic from coastal areas for fresh fish packaging

By: Trademagazin editor Date: 2023. 02. 02. 09:41

Tesco’s fresh salmon, haddock, cod and sea bass lines will be sold for the first time in trays that contain at least 30% recycled coastal plastic collected from beaches, coastlines and coastal communities around the Mediterranean Sea.

The move, in partnership with the non-profit organization Keep Sea Blue, will potentially prevent around 500 metric tons of plastic waste from entering the oceans and reduce the amount of “virgin plastic” required in the packaging, the UK retailer shares.

The plastic waste consisting of PP, PET, PE, and other types of plastic, is collected from at-risk coastal areas such as beaches and coastal communities within 10 km of the sea.

Collection and processing are undertaken with transparency and traceability and certified by Keep Sea Blue, which works with Tesco from collection to reuse in new packaging, through its customized blockchain platform powered by Oracle Blockchain technology.

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