Temu also affects domestic online retail
Temu has exploded the online commerce market and is present almost everywhere with its aggressive marketing strategy. The app quickly became popular in America, and Temu led the way in app downloads in the fourth quarter, behind Amazon, Walmart and Target. Its commercials during the Super Bowl also contributed to the growth of the company’s popularity, and the application set a record for the number of downloads in America in the first quarter of 2023.
Temu launched an aggressive marketing campaign emphasizing cheap prices and teamwork in shopping. With its slogan of “Team Up, Price Down”, it encourages users to bring their friends and family together and shop together for even bigger discounts. Cheerful, entertaining advertisements and simple messages effectively target the younger generation, so Temu is rapidly increasing its downloads and user numbers.
The app is expanding not only in the United States, but also worldwide. Temu is already present in many countries including Canada, New Zealand, Australia, the Middle East, Japan and Southeast Asia. By the end of 2023, it was present in nearly half a hundred countries, and the number of active users exceeded ten million per month. The company has also successfully launched its services in Europe, such as Germany, France, Italy, the Netherlands, Spain, and the United Kingdom.
The growth of Temu is based on many factors. An aggressive marketing campaign, youth-oriented and entertaining advertisements, and cheap prices all contributed to Temu’s success. In addition, the company has a Chinese background and creates an opportunity for Chinese companies to appear on the global market through the huge internal market and economic capacities. Temu is able to contact consumers directly and avoid traditional commercial channels – writes György Bőgel, associate professor at the Central European University, in the G7 opinion column.
Related news
Dangerous substances have been found in the products of Chinese e-commerce giants
The security risks of products sold by Chinese online giants…
Read more >Turkey increases customs taxes to curb cross-border ecommerce
The Turkish government is implementing drastic tax changes to reduce…
Read more >Summer is less and less an off-season in e-commerce, the rise of parcel machines is unstoppable
Traditionally, summer is considered the weakest period for e-commerce, but…
Read more >Related news
A new office responsible for food safety and retail trade can be established under the leadership of Márton Nagy
A new top organization called the National Trade Office could…
Read more >K&H: Almost two-thirds of businesses are planning development
The majority of domestic micro, small and medium-sized enterprises, 61…
Read more >KSH: industrial production fell by 8.2 percent in June
In June 2024, the volume of industrial production was 8.2…
Read more >