Advertising is more effective on thematic channels

In the future, the expansion of thematic channels may continue, over the commercial TV channels, and their viewers are still holding untapped potential for advertisers.

According to the recent joint survey of Atmedia and GfK Hungária; the thematic channel viewers are more receptive about advertisings, that separating the program blocks, and nearly 50 percent of them better recall the advertised products and services and also spend more on purchasing FMCG goods, than the viewers of the commercial channels – reports Világgazdaság Online.