The social expectation puts more Hungarian products on the store shelves

The products of the Hungarian agriculture are still not on the “right shelf” in the major commercial chains – shows the research of the Corvinus University. Although slightly more than 10 percent of consumers are buying consciously and looking for domestic products. This ratio should be increased.

According to the research; the loyalty for Hungarian products not depends primarily on real income. It seems to be predominant, whether there is a child in the family of the consumer, or even the sex of the consumer. Women are much more conscious buyers, especially mothers. In addition, education can not be neglected: the higher educated the consumers, the more they pay attention what they buy – reports privatbankar.hu.