Chocolate bar and toothpaste commercials reached the most viewers

In the first quarter of 2016 television commercials for chocolate bars, puddings/dairy snacks and fruit juices reached the most viewers, their GRPs were 10,802 points, 9,637 points and 6,480 points, respectively. In the GRP ranking of household chemicals and cosmetics toothpaste had the highest index at 7,189 points, followed by face creams with 6,612 points and laundry detergents at 5,575 points.

Hungarians were watching television programmes in real time for 5 hours and 9 minutes a day in this period – 2 minutes more than a year earlier. It is noteworthy that in the 4-17 age group plus 4 minutes were measured – 200 minutes a day. Those older than 50 years also watched more television, 411 minutes a day instead of the 405 minutes measures a year ago. However, viewing time dropped in the 18-49 age group, from 257 minutes a day to 250.