Professional organizations recommend consulting on the advertising tax
According to the standpoint of the professional associations, the effects of the planned “advertising tax” on the media sector are still unpredictable for the sector and for the general public, and it will dramatically affect the communications industry, which is in a difficult situation.
The media sector, is in a hard situation for years. The sector over the last five years has lost more than a third of its advertising revenues.
The tax liability in the draft would ultimately jeopardize the media sector’s ability to create jobs, itsinvestment, research and development activities, social functions, and the supply of its basic social functions. The planned tax liability so not only affecting the media sector’s activities, but its harmful effects would cover the entire communication industry and also the associated industries.
The Organizations who wrote the press release:
Magyar Reklámszövetség
Direkt és Interaktív Marketing Szövetség
Interactive Advertising Bureau (IAB) Hungary
Magyar Elektronikus Műsorszolgáltatók Egyesülete
Magyar Közterületi Reklámszövetség
Magyar Lapkiadók Egyesülete
Magyarországi Kommunikációs Ügynökségek Szövetsége
Magyarországi Tartalomszolgáltatók Egyesülete
Piackutatók Magyarországi Szövetsége
Professzionális Piackutatók Társasága
Reklám Világszövetség Magyar Tagozat
Főszerkesztők Fóruma
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