Suzuki Motor Corporation changes its logo after 22 years

Suzuki Motor Corporation has redesigned its logo for the first time in 22 years, the company said in a statement. The new logo retains the brand’s recognizable shape and iconic “S” letter, but adopts a flat design in the spirit of the digital age, and replaces traditional chrome with a high-gloss silver paint to reduce environmental impact, expressing a shift towards a new era.

The new logo will first be displayed on Suzuki concept models to be unveiled at the Japan Mobility Expo, which runs from October 31 to November 9 in Tokyo.