Starbucks is not about to reduce its carbon footprint with its new CEO

By: Trademagazin Date: 2024. 08. 22. 11:19

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The new CEO of Starbucks, Brian Niccol, will not move to the company’s headquarters in Seattle, but will commute to work from his home in California. The new CEO will arrive at his workplace at least three times out of five days a week by private plane, which will be provided by the company. Niccol’s home is more than 1,600 kilometers from the company headquarters.

Starbucks allowed Niccol to stay at his home in Newport Beach and use the company’s private jet to travel between Seattle and California. In addition, if you are unable to travel home after work, Starbucks will cover your stay in Seattle and the costs of your driver.

Brian Niccol’s base salary is $1.6 million per year, but based on his performance, he can expect up to a $7.6 million bonus and $23 million in stock per year. Niccol fought for similar conditions at his previous jobs at Chipotle and Taco Bell.

Starbucks’ new CEO is expected to spend most of his time at the Seattle headquarters, but will also visit partners and stores around the world. According to CNBC, Niccol’s deal also points to a growing gap between the bargaining power of senior executives and average employees. Increasingly, “super-commuting” CEOs like Niccol can work from anywhere in the world, while employees are often expected to spend three days a week in the office.

Starbucks probably chose Niccol because he has successfully managed companies in distress several times during his career, most recently Chipotle.