Magazine: Coffeehouse chain launches own media company

By: trademagazin Date: 2015. 04. 09. 12:53

Although Starbucks units will stop selling CDs, the company plans to launch its own media company that they hope would be able to produce a social impact through its contents. They say it isn’t about selling coffee: Starbucks wants to change media culture by means of creative storytelling – as president-CEO Howard Schultz put it.

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