Starbucks ends packaged coffee deal with Kraft Foods

By: trademagazin Date: 2010. 11. 05. 16:32

Starbucks intends to end its 12-year-old deal with Kraft Foods to have more control over its distribution.

A month ago Starbucks informed Kraft of its intention to end that distribution arrangement. The details and timing around any transition will be subject to further private dialogue. Starbucks intends to work closely with Kraft to ensure an orderly transition, putting an emphasis on ensuring their mutual customers are well served.

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