SPAR voted for Hungarian melon, too

The Hungarian Melon Association and FruitVeb with the support of the Agricultural Marketing Centre spendt more than 20 million HUF, to stimulate the consumption of Hungarian melon domestically. The promotional campaign started in the middle of July and expected to last until the end of August. During this time, in the stores of four big multinational chains – SPAR, too, among many other companies – the customers can taste the Hungarian melon more than 100 times on the weekends.