Snack makers urged to target health nuts

By: trademagazin Date: 2007. 05. 22. 00:00

Manufacturers of nut snacks could boost lacklustre sales by marketing the products from a health platform and being more vociferous in publicising the nutritional benefits of a diet rich in nuts.

Peanuts are a good source of zinc, protein, fibre, magnesium and folate –
making them a healthier option to other convenient, on-the-go snacks.
Specialist believe penauts are an important tool in fighting rising obesity
levels and educating consumers on the importance of changing their diet and
lifestyle.
According to market analyst firm Datamonitor, the UK peanut market is expected
to reach €163.2million by 2010.