Snacks dominate Kellogg quarter growth

Cereal giant Kellogg this week said it had stronger than expected first quarter results as net sales rose nine per cent to $3bn.

 
The company attributed the rise to increased innovation, particularly in its
snack operations, which maintained strong growth in its US and international
operations up to 31 March.
Kellogg joins a growing number of multinational food groups expanding into new
regions and product ranges to offset potential uncertainty in its key markets
and brands.
As a result, operating margins were down by about a percentage point to 20 per
cent as the company faced increased operating costs and advertising charges
related to the launching of new brands.