Secrets of successful exhibitors

Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are mainly used by companies which intend to enhance their image in the long run. People matter even more. It is often more practical to use talented sales people at exhibitions, instead of the most qualified technical people. All visitors should be handled attentively, since it is not always possible to tell how important someone is, or will be.