Target teams with Shopify to expand its marketplace

To build out its third-party marketplace, Target is partnering with Shopify to onboard a selection of its popular merchants and products onto Target Plus and into its physical stores, the company announced Monday.

Target will add a curated selection of brands like Caden Lane and True Classic to its marketplace and potentially to stores in the coming months, per the press release. Using the Marketplace Connect app, Shopify merchants can also apply to sell products via the Target Plus marketplace.

Target Plus features more than 2 million products from over 1,200 merchants across categories like apparel and sporting goods. The company’s in-house team chooses participating brands for the marketplace with an eye to complementing its current assortment.

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