Shein is preparing for the London Stock Exchange, America would ban them

Shein, which positions itself as a non-Chinese company although it manufactures its products in China, is preparing for an IPO in London and has already filed the necessary documents with the British stock exchange authority. The company’s management estimates the company’s market value at £50 billion, which could be of particular importance to the LSE, as it has lost some large companies and market positions after Brexit.

So far this year, London has not benefited significantly from the European IPO resurgence, as several large companies have chosen other European cities as the location for their IPO. Due to the political situation in the US, Shein was forced to develop a new strategy, as Congress, in a bipartisan agreement, demands that the company prove that it does not use slave labor. Although Shein is popular for fast delivery and cheap products, they are trying their luck in Europe due to reputational issues.

The future of Shein can thus designate London as a new starting point, where the company can expect a positive reception. The softening negotiations ended favorably, and Shein is already preparing for the British political changes, aligning its plans with the effects of a potential change of government.