Samsung previews new mobile interactions with spectacular hologram

By: Trademagazin Date: 2025. 01. 20. 09:05

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Samsung lit up the London skyline with a live hologram show, transforming city spaces into stunning canvases in preparation for the Galaxy Unpacked event in 2025 and providing a glimpse into the next era of mobile AI.

The immersive holographic experience installation debuted in London on January 15th, featuring a large-scale 20×15 meter visual display projected from a height of 30 meters.

With the holographic presentation complete with sound elements, Samsung invites everyone to follow the Galaxy Unpacked event on January 22nd.

The hologram projections displayed images that evoke memories that users often capture and share on their phones – such as marine life, exotic plants, memorable sporting moments or a sky filled with lanterns. These preview the intuitive mobile experiences Galaxy AI can deliver worldwide, and also give a taste of new features in the upcoming Galaxy S series.