Good old regions…

Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks or contracted merchandisers equipped with PDA-s. However, it is also essential to have market information and analysis from external sources. When I went to Romania to set up the local sales organisation of Agrana in 2001, I received probably the greatest “acknowledgement” of my career from Walter Grausam. He told me that “ It’s impossible to get information in this market. You are needed here because you have a good nose for the market.” I believe, there are a lot of us like this. We develop a special sense for the sector we work in. However, it makes life much easier for us if we also have facts and numbers to rely on. This is why I have been happy to read what Tünde Turcsán had to say about the Nielsen philosophy and the expectations they are faced with.