Breakfast cereal is the choice of young families with many children
According to GfK Hungária’s ConsumerScan, half of Hungarian households bought some kind of cereal product in the first half of 2010. Breakfast cereals were the most popular, followed by muesli/cereal bars and muesli. In the examined period the average household bought breakfast cereal three times, about 500 g per occasion; the average volume of muesli bought was 600 g – although people only bought muesli 2.5 times on average. Muesli bars were bought most frequently, 3.5 times and the average volume was 140 g. In terms of value, breakfast cereals represented 60 percent, muesli’s share was 25 percent and muesli/cereal bars realised 15 percent of sales. Cereals are primarily the product group of relatively young families with many children: 60 percent of value sales were realised by families of three or larger households, going above the 50-percent average of the FMCG market. Nearly two thirds of buyers were less than 50 years old.
Related news
Related news
What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary…
Read more >Energy drinks are now legal: what every shopkeeper should know
New regulations on the sale of energy drinks came into…
Read more >The prices of household and hygiene products can also be tracked in the Price Watch
The online Price Monitoring System operated by the Hungarian Competition…
Read more >