Rafinanz became the most successful promotion of the year

The BTL division of Rafinanz won “The most successful promotion of the year” award on the annual competition of Trade Magazin and Nielsen. The adidas-Wii promotion made for the Coty Hungary Ltd. has won in the non-food category.

At the annual contest of the Trade Magazin the producers, traders and agencies implementing promotions of the FMCG sector could compete for "The most successful promotion of the year" title. National promotions materialized between the 1st of November 2008 and the 31st of October 2009 could participate on the competition. The effectiveness of the promotional tools and the creative work was judged by the jury. From  the success of the promotions the trading partners decided that were interviewed by Nielsen.