The age of disruptive products is over, Rabobank report says
While disruptive food products and brands attracted interest from food companies and funds from a variety of investors in the past, the appetite for these types of innovations seems to be waning, a new Rabobank Research report states.
Between 2010 and 2022, there was a 288% increase in the number of deals in consumer food innovation, researchers found. But many of the investors who participated in these funding rounds have paused similar investments in this sector in 2023. Compared to a year prior, deals through May 2023 are down 22%.
Innovation right now — and for the immediate future — is likely to be smaller changes or improvements made to existing products, the report states.
Related news
Related news
Shoppers’ favorite FMCG brands – YouGov Brand Footprint 2025
The analysis is based on the CRP (Consumer Reach Points)…
Read more >Chicken is getting more expensive, eggs are getting more expensive – this is what awaits Hungarian consumers now
A significant price increase has taken place on the domestic…
Read more >Prices are soaring on the poultry market: chicken, turkey and eggs have also become more expensive
In recent months, a significant price increase has taken place…
Read more >