Customers’ desire: flexible promotions

A study by Acosta Sales & Marketing (USA) tried to find out how retailers and manufacturers can generate long-term demand for goods. They found that the poorest and the richest consumers use the same decision making mechanism. 88 percent purchased ‘two for the price of one’ products even if they were not featured on their shopping list. The most important finding was that consumers want flexible promotions: they would like to pick which packaging unit of which product they could get with a discount.