Nielsen is a PPT member now

The Company of Professional Market Researchers (PPT) has a new member, market research company Nielsen. This way, PPT has six members now.

Right now the members are as follows: GfK, Ipsos, AGB Nielsen Médiakutató, TNS Hoffmann and Medián.

ACNielsen Corporation is the world's leading provider of market research, information and analysis to the consumer products and services industries. More than 9,000 clients in more than 100 countries rely on ACNielsen's dedicated professionals to measure competitive marketplace dynamics, to understand consumer attitudes and behavior, and to develop advanced analytical insights that generate increased sales and profits.