Positive PR became DIEGO’s official PR agency

Positive PR has been commissioned to professionally support DIEGO’s PR activities, which include strategic communication, campaign planning and execution, strengthening press relations, and influencer marketing. The aim of the cooperation is to achieve an even more intensive media presence and build DIEGO’s recognition and visibility. The first milestone of the new partnership was the company’s press conference in March, which focused on expected home renovation and customer trends, as well as current state subsidies, based on the results of a large-scale research.

“The aim of the new agency cooperation is to further develop our communication strategy more consciously, now with a professional agency partner, strengthening DIEGO’s market leading status and increasing brand awareness. The research results also show that DIEGO is a dominant market player in both the flooring and carpet categories, is recognized by consumers as an expert, and enjoys high trust, so we must use this ammunition in press communications as well,”

– said Gábor Gesztesi, DIEGO’s marketing director.