Alcon has chosen Positive Health & Care as its marketing and communications agency
Part of Alcon’s domestic marketing and communication tasks will now be handled by Positive Adamsky’s member agency specializing in healthcare marketing, Positive Health and Care.
Positive Health and Care has been working with Alcon, one of the world’s leading ophthalmic brands, for years, but the previous smaller assignments – event organization, landing page creation, marketing materials design and implementation – are now being replaced by a large-scale collaboration.
From now on, a significant part of the digital marketing and communication tasks of Alcon’s ophthalmology division is planned and managed by Positive Health and Care, the leading integrated healthcare marketing and advertising agency provider in the domestic healthcare sector.
“Ophthalmology represents a rather narrow segment within the healthcare sector. We have been working with Alcon for more than five years, which is why we know the eye surgery market well. We believe that our health is our greatest treasure, so we have set ourselves the goal of bringing the possibility of good vision and life without glasses to as many people as possible.”
– said Krisztina Horváth, health marketing expert, managing director of Positive Health and Care Kft.
Related news
TEVA and Positive Adamsky PDKY collaboration enters strategic level
Positive Adamsky’s newly renewed brand name and image, PDKY, signals…
Read more >Positive PR became DIEGO’s official PR agency
Positive Adamsky’s member agency, Positive PR, has become the official…
Read more >Positive Adamsky’s most successful agency leaders of the year
Two management members of Positive Adamsky won agency leadership categories…
Read more >Related news
A new era in the global economy? – New challenges for our country
May 2025 brought an acceleration of change in the global…
Read more >This is how you can keep your hair and skin healthy during the approaching summer heatwave
Styling, dyeing and blow-drying can all weaken the internal structure…
Read more >New cycle, stable operation, unchanged direction – ÖRT management has received trust
The General Assembly of the Hungarian Self-Regulatory Advertising Board (ÖRT)…
Read more >