Positive Adamsky has become the lead agency of ITAKA travel agency in Hungary

As a result of the invited tender held at the end of 2025, ITAKA has entrusted Positive Adamsky with lead agency tasks. The focus of the assignment is on marketing communication support for the travel agency’s dynamic domestic growth. The brand has spectacularly strengthened its market presence and awareness in the Hungarian travel agency segment in recent times; Positive Adamsky’s task is to strengthen this strategically, creatively, through press and influencers. 

“It is part of ITAKA’s long-term growth strategy to break down the perception that travel agencies are more expensive or less flexible than individual travel arrangements. Through bulk purchasing, ITAKA offers competitive prices while providing guarantees, security and real flexibility. Our goal is to change the image of travel agencies and offer a real alternative to modern travelers. This model clearly positions the service towards convenience service, which is unique in the domestic market. For this work, we needed a lead agency partner that was skilled in branding, PR-based attitude formation and integrated marketing communication. Positive Adamsky’s complex positioning “his proposal and industry experience convinced us that we can support this direction with them the most strongly”

– said László Emese, Marketing Manager of ITAKA Hungary. 

The assignment is of paramount importance for Positive Adamsky from an industry perspective. 

“In the 2010s, we worked on the communication of other tour operators for many years, so it is a special pleasure for us that we can once again be actively present in the tourism sector through ITAKA. We can work with an extremely dynamically growing, attitude-shaping brand, where we can think in a real integrated lead agency model”

– said Bálint Hinora, CEO of Positive Adamsky Group.