POS Media's strategic partner is HighCo

On 1 July 2011, acquisition of a 48.25% stake in POS Media Europe (“POS Media”) from several private equity funds of Committed Capital (34.25%) and POS Media's founding partner, Richard van het Bolscher (14%). POS Media was set up 1998 and has become the largest retail media group in Central Europe with operations in six countries: Czech Republic, Slovakia, Poland, Hungary, Ukraine and Turkey.

On 5 July 2011, acquisition of 100% of Multi Resource Marketing (“MRM”) from the founding partners. Founded in 1993, MRM is specialised in marketing solutions in the United Kingdom.

Richard Caillat, Chairman of HighCo's Management Board, stated, “These acquisitions represent a strategic step forward in our international expansion and bring the Group a new dimension, now with operations in more than 10 European countries, as such cementing our leading position in Europe both in the STORE and DATA divisions.”

POS Media offers a wide portfolio of media products and services at the point of sale. POS Media has formed sound relationships with leading Central European advertisers, retail chains and major consumer brands. Like HighCo, POS Media is a key player in in-store media, in-store merchandising and field marketing services. Building on HighCo's converging expertise in its STORE and DATA divisions, HighCo and POS Media have agreed to set up a 50-50 joint venture in the DATA businesses (clearing of promotional offers) in Central Europe.

Richard van het Bolscher, CEO of POS Media, stated, “Over the past years we have developed our company to the position of Central European market leader. In each of our six countries, we have developed strong relations with the major retailers and advertisers that enable us to swiftly introduce new media concepts and services. As such we have always been looking for a partner that could provide us with new concepts and services. I am therefore very excited about the partnership with HighCo since this will allow us to use HighCo's expertise in DATA solutions (coupon distribution and clearing) to leverage the firms' complementary strengths and introduce DATA solutions as a major innovative service in Central Europe.”