Pos Media – Acquisition of Célcsoport Média in Hungary

After it’s recent successful expansion into Ukraine and Turkey, POS Media Europe, the leading European point of sales media agency, has acquired a majority stake in Célcsoport Média Ltd in Hungary.

Célcsoport Média has been active on the in-store media market for the past 7 years, next to POS Media Hungary. The transaction is therefore expected to allow sharing best practises, to increase the service level for its customers and to provide significant economies of scale. In addition POS Media Europe expects to use the knowledge of Célcsoport Média with respect to couponing for its other activities and to offer this new service into other European markets.
The management of Célcsoport Média will stay in it’s current position with the exception of the managing director Mr. Tibor Radó who will take a role in POS Media Europe’s international development plans. Mr. Tamás Gády Kayser, managing director of POS Media Hungary, has been appointed as director of Célcsoport as well.
POS Media Hungary and Célcsoport Média will be coordinating their activities and will prepare for eventually a possible merger.