POP experience with the latest results

Bert M Ohnemüller founded the Neuromerchandising Group in 2010 in Frankfurt. They combine 30 years of POP experience with the latest results in neuromarketing, physiology and biology. In its work the group focuses on the emotion-driven person and the goal is to influence their decisions made in the subconscious. The neuromerchandising®SPACE department creates spaces where people like to spend time, while neuromerchandising®PEOPLE concentrates on the viewpoints of shoppers and those working in retail. In addition to presenting products, they also give priority to interaction with customers. The Neuromerchandising Group realised more than 30 successful projects in the last 5 years in Germany, with partners such as REWE Supermarket, LAVAZZA, FERRERO, NIVEA and Audi. POPAI Hungary is likely to bring the group’s ‘INA international neuromerchandising® alliance’ training programme to Hungary.