PENNY’s commercials no longer only feature small prices

By: Trademagazin Date: 2024. 04. 04. 11:27

András Csonka “Pici” the store chain’s professional value for money manager shows a completely new side in PENNY’s latest commercial. On this occasion, the well-loved actor-presenter draws attention not only to Pici’s prices, but also to the excellent quality, freshness and wide range of products found in the stores, along with an entertaining concept.

In the past year, András Csonka’s name, but mostly his humorous personality, has become completely synonymous with PENNY and Pici prices. All of this is not only confirmed, but also perfectly illustrated by the store’s latest campaign, in which Csonka Pici, who melts into her environment like a chameleon and then stands out, draws attention to the advantages of the grocery chain for customers.