According to the president of the Pálinka National Council, a more efficient marketing would be needed to increase the awareness of pálinka abroad

A more efficient marketing would be needed to increase the awareness of pálinka abroad
in order to increase exports, because pálinka is only widely known in the neighboring countries – the president of the Pálinka National Council told MTI on Saturday at a professional event.

Mihályi László esplained that the Hungarian export of pálinka can be about 2-3 percent of the annual amount of produced pálinka. However, in order to improve exports, more comprehensive marketing activities are needed. The pálinka producers can not funded the costs of marketing from their own funds, so a state assistance is required, because the marketing expenses in forints can access to billions – he added. (MTI)