The winning three: quality, price and choice

According to the “Shopping Monitor 2009/2010” study of GfK Hungária Market Research Company; The most important criterias in the choosing of shops are: quality of freshness and price.

The types of purchases also determinates the choice. The proportion of fun purchases are decreasing and the purchasing time also decreasing continously.
The buyers already have certain expectations against the commercial broadcasters, and align their assessment to their expectations. The survey results show, that costumers expect low prices from the discounts and wide range of products from the hypermarkets.