Opportunities for growth

A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen at a dinner for top management, held in Restaurant Gundel, on 24. May. Though average prices were 47 per cent higher in supermarkets than in discount stores last year, the proportion of consumers who spend the biggest part of their FMCG expenditure in supermarkets grew to 31 per cent. The proportion of customers loyal to discount stores also grew last year, to 11 per cent. One of the most important opportunities for growth is by innovation which allows chains and brands to distinguish themselves from competitiors. Demand for FMCG products which serve wellness and health is also increasing.