More and more women drink beer

Domestic beer manufacturers could significantly increase their sales with advertisings for women, and with smaller but designed bottled beers – the research of the Budapest Business School shows.

According to the survey, it would be worth to the brewers, to pay more attention to women, because 50 percent of them buys and consumes beer regularly, but in contrast with men, impulse buying is typical among them: they experiment more and more often with different products; 76 percent of them try 2-5 brands a year, while 18 percent of them even more.