STIHL, which is celebrating its 100th anniversary this year, has chosen Noguchi as its PR partner

By: Trademagazin Date: 2026. 01. 23. 10:50

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STIHL has reached a special milestone this year: the company is celebrating its 100th anniversary, while it has been present in Hungary for 35 years. The double anniversary in 2026 also holds numerous challenges and projects, so STIHL has chosen Noguchi as its Hungarian PR partner, which will be responsible for the brand’s press communications and key communication projects in the future.

Foto: STIHL | Source: STIHL

The centennial anniversary of a global brand is a rare and exceptional occasion: it is not only a business success, but also the result of consistent value creation, technological development and trust across generations. STIHL’s history worldwide and in Hungary proves that innovation and responsible thinking can go hand in hand in the long term.

In collaboration with the creative agency Spice Communication, Noguchi will handle STIHL’s PR tasks in Hungary, general press communications, and communication tasks related to the anniversary and other strategic projects. Spice Communication has been responsible for STIHL’s leading agency tasks since 2024, and the joint work with Noguchi will not only focus on the anniversary year, but also extend to the longer-term support of the brand’s domestic presence.

The partnership is based on a shared approach that is also based on expertise and timeless values that are standard for STIHL. The motto “Built for Nature” serves as a compass that is particularly relevant today, and is also supported by Noguchi’s approach.

“For STIHL, the 100th anniversary year is not only about celebrating the past, but also about strengthening the directions for the future. We have been working in Hungary for 35 years to consistently represent the values and professional credibility of the brand. We are happy to start working with Noguchi, who, as a communication partner, interprets STIHL’s approach well.”

– said Gábor Bakon, Managing Director of Andreas Stihl Kereskedelmi Kft.

“The story of a hundred-year-old brand is always inspiring, especially when this story is about respect for nature, professional humility and continuous renewal. STIHL’s global anniversary and its 35-year presence in Hungary simultaneously show what it means to create real value that spans generations. It is an honor for Noguchi to have the trust of STIHL and to support the brand in domestic press communications and in the key projects of the anniversary year”

– said Balázs Szántó, managing partner of Noguchi.