Nike’s quarterly profit falls 30 percent

By: Trademagazin Date: 2025. 10. 01. 10:54

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Nike’s quarterly profit fell, while revenue rose, both figures better than expected.

According to a report published on the company’s website, its after-tax profit in the first fiscal quarter ended August 31 fell 30 percent to $727 million from $1.05 billion a year earlier. Earnings per share fell from 70 cents to 49 cents.

The company’s quarterly revenue rose 1 percent to $11.72 billion from $11.58 billion.

Analysts’ average estimate was for a lower profit of 27 cents per share and a more modest revenue of $11 billion.

Nike’s revenue in North America rose 4 percent to $5.02 billion. In Europe, the Middle East and Africa, sales rose 6 percent to $3.33 billion, while in Asia Pacific and Latin America, sales fell 2 percent to $1.49 billion. In China (including Hong Kong, Macau and Taiwan), sales fell 9 percent to $1.51 billion.

Sales of the Converse brand fell 27 percent to $366 million.

Nike returned a total of $714 million to shareholders in the first fiscal quarter, including $591 million in dividends and $123 million in share repurchases.