Nielsen measures the effect of TV advertising in four countries

Nielsen has started to measure the impact of television advertising on consumers beside the U.S. and Britain in Germany and in China – announced the company in New York on Monday.

Nielsen TV Brand Effect uniquely surveys viewers who had the opportunity to see a TV advertisement to truly measure recollection with breakthrough and attitudinal metrics that include general recall, brand recall, message recall, likeability and purchase intent, in addition to custom metrics.

Performance summaries monitor performance over the duration of the campaign and enable advertisers to adjust their campaign to best optimize their investment and make strategic planning decisions.

Randall Beard, Global Head, Advertiser Solutions, Nielsen, said, “Quality measurement brings monetization, and marketplaces in Europe and Asia are ripe for comprehensive measurement solutions that allow both local and global advertisers to make sound investments in advertising and understand their true impact among consumers.”