LG’s digital display software can optimize ads based on our gender, age and behavior

By: Trademagazin Date: 2025. 01. 22. 10:46

LG Electronics (LG) will showcase an enhanced version of LG Business Cloud, the online platform that simplifies the management and operation of the company’s commercial displays and hotel televisions, at the Integrated Systems Europe (ISE) 2025 in Barcelona from February 4-7. The expanded platform responds to the changing needs of corporate customers by now including LG DOOH Ads, an advertising solution for outdoor digital displays, and LG Pro:Centric Stay, a solution for businesses specializing in short-term rentals.

LG DOOH Ads offers a comprehensive, customizable and easy-to-use solution for managing commercial digital out-of-home advertising. Users can set key parameters such as region, price and ad types, and LG DOOH Ads automatically selects the right ads for the display. This means businesses spend less time searching for and securing advertisers themselves. The advertising solution offers similar flexibility to display ads from its own sources. In addition, it uses advanced AI camera technology to analyze the gender, age and behavior of the viewer standing in front of the billboard and offer customized ads based on this. Businesses are also helped by the fact that LG DOOH Ads also provides preliminary analysis of the expected effectiveness of the ads.

Also new to LG Business Cloud is LG Pro:Centric Stay, a solution specifically designed for short-term rental businesses. LG Pro:Centric Stay complements the existing range of software solutions available on the platform, including the LG SuperSign Cloud display content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare remote management solution. These innovative tools, tailored to various corporate environments, help ensure greater efficiency and flexibility in managing digital displays.

LG supports enterprise customers around the world with its seamlessly integrated display software solutions. For example, Mexican hospitality company Grand Velas uses LG’s Pro:Centric Cloud solution, designed specifically for hotel televisions. LG Pro:Centric Cloud simplifies content management and enhances the hospitality experience by allowing operators to deliver personalized information to each room, such as targeted discount offers for honeymooners and shuttle departure times for tour groups.