LG’s digital display software can optimize ads based on our gender, age and behavior
LG Electronics (LG) will showcase an enhanced version of LG Business Cloud, the online platform that simplifies the management and operation of the company’s commercial displays and hotel televisions, at the Integrated Systems Europe (ISE) 2025 in Barcelona from February 4-7. The expanded platform responds to the changing needs of corporate customers by now including LG DOOH Ads, an advertising solution for outdoor digital displays, and LG Pro:Centric Stay, a solution for businesses specializing in short-term rentals.
LG DOOH Ads offers a comprehensive, customizable and easy-to-use solution for managing commercial digital out-of-home advertising. Users can set key parameters such as region, price and ad types, and LG DOOH Ads automatically selects the right ads for the display. This means businesses spend less time searching for and securing advertisers themselves. The advertising solution offers similar flexibility to display ads from its own sources. In addition, it uses advanced AI camera technology to analyze the gender, age and behavior of the viewer standing in front of the billboard and offer customized ads based on this. Businesses are also helped by the fact that LG DOOH Ads also provides preliminary analysis of the expected effectiveness of the ads.
Also new to LG Business Cloud is LG Pro:Centric Stay, a solution specifically designed for short-term rental businesses. LG Pro:Centric Stay complements the existing range of software solutions available on the platform, including the LG SuperSign Cloud display content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare remote management solution. These innovative tools, tailored to various corporate environments, help ensure greater efficiency and flexibility in managing digital displays.
LG supports enterprise customers around the world with its seamlessly integrated display software solutions. For example, Mexican hospitality company Grand Velas uses LG’s Pro:Centric Cloud solution, designed specifically for hotel televisions. LG Pro:Centric Cloud simplifies content management and enhances the hospitality experience by allowing operators to deliver personalized information to each room, such as targeted discount offers for honeymooners and shuttle departure times for tour groups.
Related news
The oven suggests a recipe and the extractor hood rises from the kitchen counter – this could be the household of the future
One of the world’s largest kitchen and bath exhibitions, the…
Read more >LG’s new air conditioner uses artificial intelligence to analyze user habits
LG has introduced its new ARTCOOL™ AI Air cooling and…
Read more >Will artificial intelligence take over our home appliances?
Online people who don’t even exist in reality, music created…
Read more >Related news
Focus on supporting sustainable food systems: Nestlé’s joint value creation summary published
Nestlé is committed to providing sustainable, balanced and affordable food…
Read more >The European Commission has proposed to strengthen the competitiveness of the EU wine sector
The European Commission is proposing measures to improve the competitiveness…
Read more >Jägermeister Orange: an ice-cold novelty with the aroma of Sicilian orange
1400 hours of Sicilian sunlight, 56 herbs and the aroma…
Read more >