Brands love mommy-bloggers

Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are  responsible for $2.1 trillion of U.S. consumer spending, controlling about 80 percent of household expenditures, according to BSM Media. On top of that, most mommies keep active weblogs to discuss products with fellow-mothers: 60 percent of their online conversations include a mention of brands or products, according to a study done last year by BabyCenter and Keller Fay Group. The sponsors of the most popular mommy-bloggers include Johnson & Johnson, Procter & Gamble and State Farm.